advertising at The Infinite Agency
Since graduating from SMU, I've worked at The Infinite Agency, an integrated ad agency with digital and social expertise. I am currently a copywriting intern focusing on social media projects. Scroll for descriptions and examples of my work over the past nine months.
Click on the Twin Peaks logo for high engagement examples and impactful replies.
Twin Peaks Sports Outreach
I began with the agency as a contracted Sports Outreach Writer, seeking out and commenting on sports social media posts from the Twin Peaks Restaurants account. I still do this in addition to other projects, now regularly driving over 100,000 engagements monthly through relevant, humorous or insightful sports comments. The comments have also led to a content partnership with sports outlet LeagueAlerts and garnered replies from sports institutions.
Social media calendars for big brands
Since starting as a copywriting intern in June of this year, I've had the opportunity to work with teams on the social media calendars of brands including Six Flags, la Madeleine and RA Sushi. In addition to writing the captions and other necessary copy, I concept with the team and ideate posts, especially for Six Flags.
Click on the Six Flags logo for some favorite posts I wrote, ideated, or helped concept.
William as social media talent
​I've also had the incredibly fun opportunity to participate in our brand shoots as talent, both for clients that I write for and ones that I don't.
Click on the image above for examples of me on camera.
Headlines, emails, creative manifestos, and more
A lot of my time is spent writing all kinds of other things. I write e-mails and in-store headlines for brands like la Madeleine, Kiowa Casinos, and more. I've even worked with the team on entire campaign pitches and RFP presentations for new clients, ideating campaign concepts and writing manifestos in addition to fun headlines.